StorehouseStorehouse

STOREHOUSE
FOR THE APPLE TV

Lead Designer 2014-2016

Storehouse for the Apple TV was an exciting project to work on as it was a whole new platform to explore and play with. Instead of just porting over our existing Storehouse app, as many apps were doing, we carefully studied what would make the best experience for this platform.

DESIGNING FOR THE PLATFORM

We needed to radically change the format of existing Storehouse stories to make them feel natural for the Apple TV. Some examples included changing from a vertical scrolling format to horizontal and removing all story text. Apple TV isn't a reading platform so why be contrained to one? The viewing experience for images and video was also better in the larger format.

MAKING TV A SOCIAL EXPERIENCE

The Apple TV seemed like it could be more of a social experience. It’s not for solitary browsing, like an iPhone or iPad, because it’s typically the centerpiece in living rooms. Viewing a slideshow of media from your stories just isn’t an enjoyable experience. And because Storehouse has been about creating and sharing stories, we wanted to include that creation aspect on the Apple TV too. This is where Photo Remote comes in.

PHOTO REMOTE for iPHONE

As designers, this was an interesting situation. Alex was designing the iPhone app while I was designing the Apple TV app. We had to figure out all points of interaction between two different apps across two or more devices. As a result, we spent a lot of time planning and crafting the flow between the two so that it felt natural and intuitive.

Photo Remote turned the Apple TV into a multi-user playground where effectively everyone in the room could participate.