Storehouse for the Apple TV was an exciting project to work on as it was a whole new platform to explore and play with. Instead of just porting over our existing Storehouse app, as many apps were doing, we carefully studied what would make the best experience for this platform.
DESIGNING FOR THE PLATFORM
We needed to radically change the format of existing Storehouse stories to make them feel natural for the Apple TV. Some examples included changing from a vertical scrolling format to horizontal and removing all story text. Apple TV isn't a reading platform so why be contrained to one? The viewing experience for images and video was also better in the larger format.