HOLD THIS UP TO THE LIGHT
Definitely one of the coolest projects I’ve worked on, especially behind the scenes. I worked closely with the printer to create the embossed message, letterpressed into the paper with a mixture of heat and extreme pressure by a custom metal plate. This direct mail piece targeted showroom owners to introduce them to the new Simply Perfect Lighting Magazine, a magazine of home lighting trends and solutions. Produced by a division of the American Lighting Association and Better Homes & Gardens.